Would You Buy a Lincoln MKX from Rocco DiSpirito?
Friday, August 04, 2006 | posted by Mike
I know that the first thing I picture when I think of TV food chef Rocco DiSpirito is a large, American-made SUV.
Well, that’s exactly the marketing angle the folks at Ford are taking with the upcoming “Dreams” ad campaign for the new Lincoln Navigator, MKZ sedan and MKX crossover, according to The Detroit News.
The new spots will play on the “Dreams” theme by showing people “achieving success on their own terms,” according to Ford’s president of sales and marketing. I suppose that the “on their own terms” part refers to Rocco following up his crash-and-burn on "The Restaurant" with a phoenix-like rebirth as Dr. Phil.
First time Lincoln buyers will also receive three-dozen frozen meatballs (hand made by Momma, of course). If that doesn’t get you into the showroom, nothing will.
Labels: Rocco DiSpirito