Brandweek Magazine, a trade publication for marketers and advertisers, has an article about a new Food Network advertising campaign featuring Alton Brown or, more specifically, the “Alton Brown Fan.” The new spots promote FN’s Nighttime schedule of shows and it seems like they’re intended to reach out past the usual FN audience, since the article says they will run on networks like “Discovery, USA, VH-1, Travel, TLC and E!”
The first spot, which you can view below, is pretty effective. You’re not sure what the commercial is for until the punch line, but it is interesting and holds your attention until the pay off at the end. This seems to be a trend in advertising – I’m thinking of the recent Volkswagen “accident” advertisements that have caused much discussion lately.
This YouTube version of the spot may be a rough cut, since it doesn’t have any background music. Actually, I think it works just fine without it. If you catch the ad on TV, be sure to leave a comment and let us know if they’ve added a soundtrack.