Home | Store

New Food Network Ad Campaign with Alton Brown
Wednesday, July 26, 2006 | posted by Mike

Brandweek Magazine, a trade publication for marketers and advertisers, has an article about a new Food Network advertising campaign featuring Alton Brown or, more specifically, the “Alton Brown Fan.” The new spots promote FN’s Nighttime schedule of shows and it seems like they’re intended to reach out past the usual FN audience, since the article says they will run on networks like “Discovery, USA, VH-1, Travel, TLC and E!”

The first spot, which you can view below, is pretty effective. You’re not sure what the commercial is for until the punch line, but it is interesting and holds your attention until the pay off at the end. This seems to be a trend in advertising – I’m thinking of the recent Volkswagen “accident” advertisements that have caused much discussion lately.

This YouTube version of the spot may be a rough cut, since it doesn’t have any background music. Actually, I think it works just fine without it. If you catch the ad on TV, be sure to leave a comment and let us know if they’ve added a soundtrack.

Labels: ,


Hi, I'm Mike and I created TVFoodFan.com as a place where you can come to get the latest news and views about what’s going on in the world of culinary television.

Contact Us at: mike@tvfoodfan.com

Click on the box above to browse our selected products or search all of Amazon.com below to purchase from our store.