Tuesday, October 10, 2006 | posted by Mike
Celebrity watchers like to mock Lindsay Lohan or Paris Hilton. Sports fans are currently turning their scorn on Alex Rodriguez and that football player who stomped on the other player. When foodies get the urge to revel in the problems of others, we turn to one Rocco DiSpirito.
Grub Street, the food blog of New York magazine, has an item about everyone’s least favorite celebrity chef’s precipitous decline since starring in The Restaurant. (Don’t feel too bad for him…he’s still richer and more famous than me or you.)
In addition to mentioning his firing from the “Food Talk” radio show, it seems that chef Rocco can add another company to his list of advertising gigs.
“He has been reduced to shilling for Bertolli's stealth-marketing campaign, which recently involved 100 poofy-toqued "chefs" staging a mock protest of the company (their grocery products, in this delightful marketing alternate reality, supposedly keep people from eating out).”Grub Street ladles the ridicule on DiSpirito, claiming that he has reached the “pinnacle of cheesiness” with this campaign. Of course, this all supposes that Rocco DiSpirito and others who appear on reality television shows are capable of recognizing and feeling the shame of ridicule. As we all know, it has been definitively proven that they cannot, as they lack the proper “shame gene.”
Personally, I’m waiting for Rocco’s inevitable appearance on an informercial before I can feel fully content in my superiority. Hang in there, I’m sure it’s coming.
Labels: Rocco DiSpirito