Hmm...we sure have been spending quite a bit of time lately talking about celebrity endorsements and that sort of thing. Of course, in addition to appearing in advertisements and being seen in public consuming the product, celebrity spokespeople often make personal appearances at things like corporate meetings and trade shows.

Apparently not wanting to fall behind Rocco DiSpirito in the "young, brash chefs who endorse luxury automobiles" competition, Bobby Flay made an appearance at the North American International Auto Show to unveil a new line of minivans for DaimlerChrysler.

And, of course, what is an on-stage appearance of a celebrity and CEO without a little stilted dialogue and "humor?"

According to an article in the International Herald Tribune, Bobby appeared with DaimlerChrysler CEO Tom LaSorda (no, not that one). They then went on to prove true the old axiom that "comedy is hard" with the following exchange:

Flay, joining LaSorda on set, told the company leader during the cooking segment, "I can see from your skill set that you're spending a lot of time in the hot kitchen," drawing knowing laughter from reporters.

"The kitchen's been pretty hot lately, I've got to tell you that much," LaSorda quipped. "Thank you for bringing it up — I've got enough press talking about it already."

Hysterical! In other news:

DaimlerChrysler is expected to release its 2006 earnings in February, and is expected to announce a restructuring plan that includes job cuts and plant closures. The company lost $1.5 billion (€1.15 billion) in the third quarter.

Labels: Bobby Flay

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