The New York-based media and merchandising company founded by domesticity maven Martha Stewart announced on Tuesday that it bought the rights to the Emeril Lagasse franchise of cookbooks, television shows and kitchen products for $45 million in cash and $5 million in stock at closing.
The final price could rise to up to $70 million if certain benchmarks are achieved.
Not a bad haul for someone whose flagship show just stopped taping. We kid...I'm sure that Emeril and his plethora of signature items (everything from pasta sauce to pots an pans) have a very profitable life ahead of them.
Hmmmm...Oprah has Rachael and Martha has Emeril. How long until Martha and O show up at Kitchen Stadium with their culinary hired guns for a media-marketing grudge match?The other big news is that Food Network launched a new online video series with Adam Roberts, a.k.a. The Amateur Gourmet. According to the release:
Launching today at http://www.foodnetwork.com/fndish, the intrepid Adam Roberts INFILTRATES Food Network's hallowed culinary halls to find out what really goes on BEHIND THE SCENES at the popular cable network in THE new online series, The FN Dish. From reporting almost live from the 2008 Food Network South Beach Wine & Food Festival, to cooking with newly-crowned Iron Chef Michael Symon at his Cleveland restaurant Lola, and chatting up Rachael Ray at a network shoot, Adam tackles it all. Food Network fans unite for a fun-filled ride, spending time with your favorite shows and stars off the air!You can check out the first episode below (sorry about the auto-play). It's pretty fun. Despite the fact that he's an obvious neophyte to video (us bloggers aren't good with human interaction, even when it's just a camera), Roberts is charming and has a quick wit.
Labels: Emeril Lagasse