Well, Luddite, get yourself to New York City's Chelsea Market for a chance to shop for Food Network paraphernalia at a new storefront operation, opening next month.
Food Network and Chelsea Market Baskets today announced they will launch a Food Network-branded area in the front of the Chelsea Market Basket store in the Chelsea Market building in Lower Manhattan. Chelsea Market Baskets is the first retailer beyond Food Network’s online store to provide a physical space and sell Food Network products including DVDs and cookbooks. The retailer will also sell Food Network talent cookbooks and other related items.
“We are thrilled to partner with a proven retailer like Chelsea Market Baskets, at the home of Food Network, Chelsea Market,” said Lia Buffa, Director of New Business & E-Commerce, Food Network. “They have been here since the building opened and we know they are the right partner to represent the Food Network brand locally in New York City.”
The branded space will launch in early November. Other items for sale will include Food Network-branded soft goods such as aprons, oven mitts, canvas tote bags, t-shirts and track jackets. In addition, they will also offer spices, rubs and olive oil from Food Network talent.
“We are all very excited about the opportunity to partner with Food Network, bringing new and fresh energy to our exciting and expanding retail space. We think there is good synergy with our focus on inspired specialty foods, tastefully designed packaging and baskets along our Chelsea Market, New York identity,” said David Porat, President of Chelsea Market Baskets.
It's funny, but despite being in New York fairly regularly (like this past Saturday, for example), we've never made it down to Chelsea Market to check out the Food Network's digs. Perhaps this will be enough to get our butts on a Downtown A train (or, on a nice day, a healthy walk down 9th) for a look-see.
Although it doesn't say anything about it in the release, one wonders if there will be space in the store for signings and demonstrations, which would be a great way to entice shoppers to come down, see a live demonstration by one of the Network's celebrity chefs and, of course, buy lots and lots of branded merchandise.
Labels: Food Network