Just in time for the holidays, Food Network will offer a unique gift that keeps on giving by launching a “SWEET” charity auction through eBay’s Giving Works program to benefit the network’s new official charitable partner, Share Our Strength. The charity auction will run online at www.ebay.com/foodnetworkauction from October 16-26, 2007.
The top lot in the auction features four tickets to SWEET, New York’s largest dessert party taking place on November 16, 2007. Food Network and partners will host this event to kick off the Food Network NYC Wine & Food Festival, coming to Brooklyn in 2008. SWEET will bring together Food Network’s top stars, as well as New York's premier pastry chefs, confectioners, cheese makers, bakers, ice cream purveyors and chocolatiers in one of the largest culinary celebrations ever. The auction winner will receive VIP treatment and meet some of the Food Network’s biggest stars including Giada De Laurentiis, Duff Goldman and Michael Chiarello.
Other high profile lots with signed, authentic items from Food Network stars will include:
- Chef coats from Iron Chefs of America, Mario Batali, Masaharu Morimoto and Cat Cora
- Aprons signed by Rachael Ray and Giada De Laurentiis
- Alton Brown’s motorcycle jacket from the wildly popular Feasting on Asphalt series
- A chef coat from Ace of Cakes star, Duff Goldman
All proceeds from the SWEET event will go to Share Our Strength and the Food Bank for New York City. Proceeds from the online auction will be donated to Share Our Strength. The auction will be managed on eBay Giving Works for Food Network by Kompolt agency, well-known for their work in high-profile, high-value charity auctions.
Labels: Food Network