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Food Network When You Want It
Monday, April 02, 2007 | posted by Mike

We've mentioned a few times about the potential appeal of a robust video-on-demand service featuring the shows of the Food Network. With more and more people possessing fully "wired" homes, the ability to cook along with your favorite chef would be a neat little future. Now, one digital satellite provider is bringing that idea into reality.

According to an article from Multichannel (part of Variety), DirecTV will be rolling out a new video-on-demand service that will include programming from the Food Network.

Looking to make up ground against cable operators and their interactive networks, DirecTV is preparing to roll out a new service that will essentially give basic-cable networks their own dedicated channels for programming delivered on-demand to viewers.

Food Network and Discovery Channel are among more than a dozen programming services that are expected to be available when the big satellite broadcaster launches its new on-demand service in July, according to DirecTV.


[DirecTV Executive Eric] Shanks said the service will give individual networks complete control over their own channel, including content and marketing messages; and that DirecTV has more than a dozen networks signed up to provide on-demand content.

Scripps Networks confirmed that it will provide content from its Food Network and HGTV-owned channels.

Not a whole lot of news there, but I'm guessing that we'll be seeing something about this in the coming months. Of course, this won't make much of a difference in the TVFF household (either in its current location or in the new office), since I doubt I'll be leaving wire-based cable for satellite any time soon.



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